Black Wolf was briefed to come up with a unique online experience to promote PRIMI X Corona sit down offering. The key objective was to develop a digital experience that enabled a fun, interactive experience using technology as the driver to unlock product purchase behaviour.
THE BRAND EXPERIENCE
We partnered with WIGroup to develop a digital experience which connected online audiences to a gamified landing page with bespoke animation. Once all the steps had been completed on the landing page, a Wicode was automatically SMS’d to the recipients to redeem coupons which could only be unlocked when a bucket of Corona was ordered in-store.
A multichannel marketing solution was provided. This included custom photography, animation, in-store screens, table talkers, direct emailers, a sms campaign and a landing page with integrations to Wigroups POS 6. To enhance the campaign further social media content was created across channels.
PRIMI and CORONA
26 October, 2018