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How to unlock sales using digital gamification

THE BRIEF

Black Wolf was briefed to come up with a unique online experience to promote PRIMI X Corona sit down offering. The key objective was to develop a digital experience that enabled a fun, interactive experience using technology as the driver to unlock product purchase behaviour.

THE BRAND EXPERIENCE

We partnered with WIGroup to develop a digital experience which connected online audiences to a gamified landing page with bespoke animation. Once all the steps had been completed on the landing page, a Wicode was automatically SMS’d to the recipients to redeem coupons which could only be unlocked when a bucket of Corona was ordered in-store.

THE RESULT

A multichannel marketing solution was provided. This included custom photography,  animation, in-store screens, table talkers, direct emailers, a sms campaign and a landing page with integrations to Wigroups POS 6. To enhance the campaign further social media content was created across channels.

PROJECT DETAILS

CLIENT

PRIMI and CORONA

Date

26 October, 2018

CATEGORY

Digital Marketing